This Is LA Segment
Here is a segment that aired on CBS in Los Angeles. Check it out! #marketing
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Kristin McNealus, DPT, MBA
May 16, 20173 min read
Marketing Should Start Locally
Can your family members explain what you do for a living? My father underwent open heart surgery last week. I have a per diem job that I...
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Kristin McNealus, DPT, MBA
Jan 26, 20171 min read
Promoting on Social Media
How can you promote the profession on social media? Here is a sample video I made after reading an article published that day....
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Kristin McNealus, DPT, MBA
Jan 19, 20172 min read
After Listening, Educate.
Listening is a big part of customer service, but do not underestimate the value of sharing your knowledge. Educate your clients, no...
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Kristin McNealus, DPT, MBA
Sep 15, 20162 min read
Time to Change Our Business Model
No successful business model is built on getting rid of customers!
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Kristin McNealus, DPT, MBA
Sep 7, 20161 min read
Promoting Our Profession
We're getting closer to October - which is Physical Therapy month! Although we should always be marketing our profession, this is a great...
9 views0 comments
Kristin McNealus, DPT, MBA
Aug 26, 20162 min read
Pound the Pavement (Together!)
One way to promote the profession, as well as get more clients, is community outreach. Being a part of local races is always a great way...
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Kristin McNealus, DPT, MBA
Aug 12, 20162 min read
Know What You Know
Over the past couple of decades, the practice of medicine has expanded, and now there are specialists for nearly every diagnosis. This is...
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Kristin McNealus, DPT, MBA
Aug 5, 20162 min read
The Time is NOW!
With a plea from the Surgeon General for physicians to make an effort to address the opioid epidemic, timing could not be better to...
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Kristin McNealus, DPT, MBA
Jul 29, 20162 min read
Addressing The Opiate Epidemic (Part 2)
Let’s take a look back to how we got here. The “pain as the 5th vital sign” started in 1996 due to people with chronic pain not receiving...
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Kristin McNealus, DPT, MBA
Jul 24, 20161 min read
Addressing The Opiate Epidemic
Now is the time to promote physical therapy as THE profession to help manage pain! The Surgeon General has asked every doctor to help...
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Kristin McNealus, DPT, MBA
Jul 23, 20161 min read
#TheresPTforThat
It is important for all of us to promote our profession! The general public does not know our level of expertise, or all of the goals...
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