Keeping Our Clients
As a profession, we need to be more creative in keeping our clients with us. We get concerned about reimbursement, rightfully so since...
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Kristin McNealus, DPT, MBA
Sep 15, 20162 min read
Time to Change Our Business Model
No successful business model is built on getting rid of customers!
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Kristin McNealus, DPT, MBA
Sep 7, 20161 min read
Promoting Our Profession
We're getting closer to October - which is Physical Therapy month! Although we should always be marketing our profession, this is a great...
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Kristin McNealus, DPT, MBA
Aug 26, 20162 min read
Pound the Pavement (Together!)
One way to promote the profession, as well as get more clients, is community outreach. Being a part of local races is always a great way...
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Kristin McNealus, DPT, MBA
Aug 19, 20162 min read
Know What You Don’t Know
Be okay with what you don’t know. If you spend the majority of time working with orthopedic patients, and a person who has had a stroke...
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Kristin McNealus, DPT, MBA
Aug 12, 20162 min read
Know What You Know
Over the past couple of decades, the practice of medicine has expanded, and now there are specialists for nearly every diagnosis. This is...
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Kristin McNealus, DPT, MBA
Aug 5, 20162 min read
The Time is NOW!
With a plea from the Surgeon General for physicians to make an effort to address the opioid epidemic, timing could not be better to...
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Kristin McNealus, DPT, MBA
Jul 29, 20162 min read
Addressing The Opiate Epidemic (Part 2)
Let’s take a look back to how we got here. The “pain as the 5th vital sign” started in 1996 due to people with chronic pain not receiving...
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Kristin McNealus, DPT, MBA
Jul 24, 20161 min read
Addressing The Opiate Epidemic
Now is the time to promote physical therapy as THE profession to help manage pain! The Surgeon General has asked every doctor to help...
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Kristin McNealus, DPT, MBA
Jul 23, 20161 min read
#TheresPTforThat
It is important for all of us to promote our profession! The general public does not know our level of expertise, or all of the goals...
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Kristin McNealus, DPT, MBA
Jul 20, 20161 min read
Important, But Not Fun
Legal issues. Ugh. You don’t know half of the issues you could potentially face until you talk to a lawyer. Sorry to all the lawyers out...
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Kristin McNealus, DPT, MBA
Jul 20, 20162 min read
Solving Social Media
Social Media. Whatever your opinion of social media is, put it aside. Social media is crucial for your business. Since I knew nothing...
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Kristin McNealus, DPT, MBA
Jul 16, 20162 min read
Let Them Find You
Now that you have the ground work, people need a way to reach you. I would recommend not giving out your personal information, and...
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Kristin McNealus, DPT, MBA
Jul 13, 20162 min read
Ready for the Next Steps?
Did you move ahead with the first three steps? Good work! See - you can do this! Here we go: Determine any permits you may need for your...
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Kristin McNealus, DPT, MBA
Jul 9, 20162 min read
First Steps Spelled Out
As we move forward with some specific steps to take, I want to say that you may be surprised with how much people are willing to help...
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Kristin McNealus, DPT, MBA
Jul 6, 20162 min read
Baby Steps are Better Than No Steps
If you like to read, and have looked toward the hundreds of books written about starting a business, I will direct you to two good ones:...
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Kristin McNealus, DPT, MBA
Jul 2, 20162 min read
Considering a Leap?
I am sure that many of you have had an idea for a business, and dreamed of taking that leap from not “working for the man!” to be your...
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